Following on from my previous post about good design, I thought I would talk a little about how we implemented these philosophies in our latest addition to the system.

Recently we've been seeing more of demand for dedicated competition, lead generation and brochure request facilities. Many long-term clients will know that these facilities can be emulated using the current system, however, new and prospective users are generally seeking a more straightforward approach.

So the way we've addressed this is by creating bespoke 'modules', add-on's to the existing system that are available to brands, agencies and of course partners.

We've used our design rules to simplify the setting up process for campaigns. The client simply chooses the product they require and is presented with a single set up screen. For example, the brochure request module simple asks for the keyword, the response message and if it's an email or postal brochure. Any non-essential 'extra's' have been removed, like mobile web pages, personalization or message content processing. We've also built in the ability to upload your e-brochure and email!

We've included a single page reporting section, which gives you the ability to auto-generate reports and send them to designated email addresses on specific days. The reporting is also slightly different from what's come before, as we've removed a couple of rarely used graphs and replaced them with some more relevant statistical illustrations.

Personally I'm really excited about these new add-on's, as it fills the gap of a wholly dedicated, simplified service for agencies and brands. I'm looking forward to seeing how they'll be utilized by clients and partners once launched, and I'll also be asking for a little feedback on them too, in the near future.