Did you know we’re into the 5th version of our platform? This won’t be the last enhancement, but here’s a recap!

Version 1 (2003)
The launch! We stayed up till 3am for 6 weeks running, working through every weekend getting this off the ground. The platform was aimed at bars and making data collection easier for them. It included steps like auto asking for opt-in permission and issuing incentives for doing so.

Version 2 (2004)
We moved towards a graphical layout to better display and analyse the data. We also started to refine the process for sending a message in just 3 steps, from a previous 6! This was also the start of allowing different brands to use the same underlying code. At launch, we had BarPromoter.com, FanbaseManager.com and TextYou.com all using the same code base.

Version 3 (2006)
The one that never made it! We set one with best intentions to rollout a load of updates into a new platform. This was also the year we launched into the US and underestimated the work involved! After 3 months and only moderate progress, we decided to “hold” development until we had the time available.

Version 4 (2007)
Picking up with the changes from version 3, we re-launched with some major new features. The changes include time zone compatibility, US and UK language support (there is a difference!) and also a much more robust method of rebranding for partner sites. We also made significant improvements to the process of choosing who to send a message to and making it a much more intuitive process.

Version 5 (2008)
The latest release! This includes the language editor, so any text on the site can be changed, sub accounts for clients & partners and also inbuilt prepayment facilities. We also switched to a tabbed interface to make special requests easier to include and opened up a lot of the functionality for access by different APIs.

The future?
Who knows! As mobile technologies continue to launch and mature, we’ll update our services to include them. Generally, we like the simpler, quicker and easier approach to using the platform and intend to keep all future developments in line with this.