We see a lot of text messages go out and sometimes wonder, how well do they actually work? We know they are effective, but are they as effective as they could be?

Little changes make big differences. Changing the call to action, the greeting or the way the opt-out is presented will affect the responses. It takes time to learn how your customers read and respond to your company, during which you can discover what makes them buy.

How can you do this? Just send 2 different messages. The first is a normal text message; the second is a variation of that. Maybe a different greeting or type of offer, alternatively just the same message sent on a different time or day.

In the message, just use a different promo code (EG ABC123 and DEF456), then keep a note of the redemptions as they come in. At the end, add up the numbers and decide for yourself which approach worked better.

What’s more, we make this easy for you ;)



In the message sending advance options, just set up the split testing. This will send your message to the pattern of people you select. For the second message, choose another pattern of people & exclude people who got the 1st message. After you have clicked send, sit back and wait for the results!